Website and social media assets designed and developed in collaboration with Dot Dot Dash for the International Conservation Fund of Canada.
Website and social media assets designed and developed in collaboration with Dot Dot Dash for the International Conservation Fund of Canada.
Visual identity, poster, and social media assets designed for Toronto Design Offsite Festival’s annual fundraiser #StufDsgnrsMake. The poster was printed using 3 colours on a risograph and combine abstract elements representing the fields of art and design. The social media assets were created to build interest and awareness about the fundraiser. A framework for the assets was created using a word mark and a frame for the objects and pieces of artwork being auctioned.
Creative for OCAD University's annual fundraiser 'Project 31'. Designed in collaboration with Cheryl Wang and Alexandria Gagnon.
Website designed and developed for the Ewings Cancer Foundation of Canada's annual charity fundraiser, featuring an Air and Car Rally.
Promotional videos produced for Dog Play—A free app to check out what doggies are at your favourite parks.
Everyday when it was time to walk the dogs, we would wonder, who's at the park? So we would round up, Homer, Kenny and Bailey and make our way over only to find no one there! The park is always more fun with friends, so we decided to do something about it. We made this simple, easy to use app that creates a community, allowing dog lovers everywhere to connect and see who's at the park. No more waiting around for other pooches to show up—Now it's FUN TIME. ALL THE TIME!
Shift: Processes is a set of three books containing finished and unfinished works and variations on themes. The intent with this issue was to show process. The content is structured in a way that rewards reading between the lines. These books are containers of exceptional work collected from students of each program in our attempt to blend the boundaries between the departments of art, design, and liberal studies.
The first book in this series represents process at its core illustrating the rawness of learning and imagining. The second looks at the depth of an idea, observing how far a thread can be followed, and documents a snapshot of work and research in its formative moments. The third book encapsulates works that have been finished. These pieces are lineages of ideas have culminated in works that represent a body of work to date, and work to follow. There are three books; we have ordered them in this way for ease. However, they can and should be read in any order.
Website designed and developed for Kantelberg + Co.
This identity is made up of three interrelated themes. The first theme of fire can be seen in the treatment of the brushwork behind the letterforms. Fire has been incorporated into this identity to represent the way a fire can bring people together, or the narratives told around the fire. It represents cohesion and sharing. The second theme is that of blood, specifically the flow of life through the body and metaphorically the body through time and place. The heart beats pushing blood to vital organs, moving a body through space. Just as the heart has a rhythm, and feeds the mind, dance to has a rhythm and projects the mind.
The third theme requires a story. There was once a time when drums were used to communicate across vast distances. A message could cover six hundred miles in a matter of hours. This was accomplished by sending the message through a series of hoppers established at individual villages that filled the six hundred mile gap. The signal is based off one simple premise, on and off; in order for there to be a message there must be silence and sound, on off, up down, zero one, high low. The identity utilizes this third theme to define the typography. The letterforms flip from up to down in an undulating wave, simultaneously pointing to the shape of dance, the flow of water, the structure of a message, the beat of a drum, or the beat of the heart. After all the heart is a drum.
Inspiration for colour system was drawn from aboriginal art and garments. When used within this contemporary logo the colours are recast and revived into a new form. The colours represent a looking back towards tradition and history, while looking forward into the future.
There are four sub-logos in this identity system, representing each instance of Signal Theatre’s programming types. There are separate marks for performance, installation, media, and the primary mark, which will appear as the main identity for the Signal brand.
Dot Dot Dash is a brand new, and flourishing marketing and advertising studio. The founders established the studio with the vision to focus on initiatives that contributed to the social and cultural capital of communities. The studios practice straddles film, photography, and strategy; they needed a web presence that reflected their practice as well as their attention to the environment.
We worked very closely with them to establish the goals of the website. The full screen images of the wilderness juxtaposed with the urban environment are intended to draw attention to their film and photography work. The images situate their practice between their goals of general sustainability and how it relates to contemporary marketing strategies. The single page scroll style of the website was used as a way of creating a continuous narrative of who Dot Dot Dash is, and what they do.
Conventional environmental campaigns often use tactics that make it difficult for the everyday citizen to relate to the ideas of environmentalism. There are alternatives, one being to demonstrate the social, cultural, and economic value of the environment you are trying to save. Love the Ravines represents this alternative.
Love the Ravines was a campaign developed and launched with Dot Dot Dash and Patagonia. Dot Dot Dash approached us with an open brief requesting the development of a web presence. We believed that the web component of the campaign required more impact. Instead of a conventional website, we developed a web application to crowd source social media and data surrounding access and enjoyment of the Toronto Ravines system. We developed a custom map using Google, Twitter, and Instagram to pool information and social media into a web application.
The application functioned as a portal for Dot Dot Dash’s video campaign and petition. At present, Toronto lacks a sufficient and effective map of its ravines. Our intention is to collaborate further with Dot Dot Dash, the City of Toronto, and local businesses to begin building out more functionality that focuses on history, points of interest, and conservation initiatives.
We joined forces with Mason Studio under the design collective A Zero (A0), to create an interactive installation, for the 11th annual Come Up To My Room exhibition at the Gladstone Hotel.
'Fall of the Walled Garden' explored the creation of public and private experiences. Participants were transported from the Gladstone to a new space where light, sound, and structure mediate the body and personal interactions. This is a space of stillness, a space that uses mindfulness meditation to slow participants down.
At the centre lies a bright void where individuals are asked to commit their mind and body to a meditative introspective journey. With full commitment—and some time—the exterior of the space will be transformed into a shifting environment of audio and light, before once again returning to a previous state of stillness.
A0 is built from the joint efforts of ALSO Collective and Mason Studio. The studios share philosophies of design, but originate from two distinct practices. ALSO occupies a space in digital media and graphic design, while Mason inhabits the space of architecture and interiors. A0 represents a shift in the boundaries of design, offering a space where two, three and four dimensions cohabitate and coalesce into a hybrid design practice.
Creative for Signal Theatre's performance 'A Soldier's Tale'.
Creative materials designed for OnSite Gallery's show Generations of Queer.
Poster and brochures produced for the Department of Orthopaedic Surgery at The Hospital for Sick Children in Toronto to promote the hospital's Fellowship programs worldwide and to recruit top-notch orthopaedic surgeons to further their training at the hospital. The pieces were produced in collaboration with the client to reflect and communicate the contemporary approaches being done at the hospital, and to translate them into a fresh piece of visual communication. The result is a unique piece not often seen in the medical industry.
The website component of the SickKids brochure followed the editorial approach found in the printed version. The decision to use a sideswipe design for pages of the site extended the feeling of turning pages, while avoiding the overused and inauthentic skeumorph design of book pages. This project represents our first attempts to explore ideas of tangible print and digital interaction.
Playshops was a collaborative project between OCAD University research labs, faculty, and Symon Oliver of ALSO Collective. Expanding on the conventional model of academic workshops, Playshops incorporated both theory and practice in an attempt to investigate methods of play and how they relate to research and innovation. The workshop itself was composed of practice-based exercises followed by discussion periods. The documentation, and post-workshop writing was gathered and designed into the Playshops publication. The publication can be read cover to cover as a conventional book; however, the signatures fold out into posters that relate to the individual exercises on play.
Visual identity, printed materials, website, web application, promotional videos and series of animations produced for OCAD University's Urban Ecologies Conference 2013.
Urban environments are complex systems where a multitude of seemingly unrelated components interact. The domain of ecology, which investigates the complex interactions of natural systems, offers a new frame with which to view urban environments through. Not as disparate parts, but as interrelated parts of a whole. Urban Ecologies 2013 as a conference poses questions surrounding this new perspective, bringing together various disciplines to address the following five themes: Regenerating Cities, Visualizing Information, Thinking Systems, Creating Community, and Building Health. The Urban Ecologies 2013 logo attempts to capture this within a seemingly simple mark.
Inspired by the visualization studies of Jacques Bertin, the patterns and textures found within architecture and urban planning, and the concept of a Venn diagram. The intent of this identity is to respect the complexity of urban ecology while illustrating the multitude of overlapping domains. The identity brings together five differing patterns that overlap with one and other to form a more complex—yet unified—pattern at the heart of the mark. While the shapes overlap, the patterns of each shape can be seen emerging out of the larger form, while still remaining tightly interwoven within the other patterns.
Too often conferences addressing issues of the urban context rely heavily upon visuals found in architecture, or sustainability, which can dissuade researchers with relevant work from attending the conference. The Urban Ecologies 2013 conference branding was designed to specifically address these issues of oversimplification and exclusion, establishing a common ground for attendees of all disciplines. This is a positive step, as disparate fields of research rarely find themselves within the same boundary. The identity system effectively normalized the platform for discussion and offered a memorable mark that captures the diversity of urban ecological knowledge.
The OCAD U Student Gallery made the decision to continue their gallery programming throughout the summer months. This was the first year that gallery programming would remain active during this time of year. The curators developed programming that focused on participatory events around the city of Toronto. The nature of this programming was loosely based upon the model of a summer camp, which the gallery alluded to with the title of Summer Camp. The design team took this theme and carried the notion of summer camp through to the branded summer programming. We developed an identity, screen-printed pamphlets and posters, buttons—to function as badges, and neckerchiefs for the curators to wear.
The Toronto Design Offsite Festival (TODO) is an annual offsite festival showcasing emerging design within Toronto. TODO is a non-profit, established to promote emerging design in Toronto, which would otherwise remain unrecognized by larger design festivals. TODO approached us to collaborate on the production of a promotional video and a series of short interviews. The video needed to strengthen exposure of the festival and accurately portray the type of progressive work being shown throughout the festival. Our team shot footage and collected interviews over the weeklong festival. The video was edited into a series of ten short interviews, a promotional video, and an Indiegogo campaign to raise funding and awareness for the 2014 TODO festival.
Click here to watch all videos.
Architectural illustration annual catalogue designed for the American Society of Architectural Illustrators. The book was launched during the ASAI annual conference in Tokyo in September of 2011.
ALSO Collective is a collaborative network of creative professionals. We explore traditional design approaches and topics through design research and experimentation. Our efforts aim to define new boundaries of design, moving beyond traditional media and established practices. Our goal is to contribute to a local and global culture of communication while challenging the conventions of our discipline.
Our tools consist of a hybrid between traditional craft and digital media. We apply this diversity of skills to printed matter, site interventions, and interactive installations.
We acknowledge the rich history of design and its shifting identity. We are driven by inquiry and our desire to change. We are the beginning of the change and the initial step towards the future; we are ALSO Collective, an unconventional creative force.
Story of your life I grew up by the beach in Brazil and have wandered the world since then: Longing and Belonging drive my life and my practice. When not designing, I/m on my bike or flying off to the nearest break. Cat, Dog or Baby Dog Favourite Typeface Raisonne First email address firstname.lastname@example.org Favourite pattern Floral Favourite Toronto hiding spot Wards Beach A movie you couldn't live without La fille sur le pont Sunset or sunrise? Sunset Maintenance High Object of inspiration Surfboard
Story of your life Born in St. Catharines. Named because of a disagreement over a french name. Inspired by science. Discovered art. Met a girl (Lisa). Moved to Toronto for OCAD U. Inspired by research. Met Antonio, built something. Waiting to see what happens next. Cat, dog or baby? Cat Favourite typeface Optima First email address email@example.com (previously hijacked a friends email: firstname.lastname@example.org Favourite pattern Razzle Dazzle Favourite Toronto hiding spot Leslie Spit A movie you couldn't live without Hitchhikers Guide to the Galaxy Sunset or sunrise? Sunset Maintenance Low Object of inspiration Timex Watch
Story of your life Studied graphic design at OCAD University, minored in Printmaking with a focus on Book Binding. On my days off I can be found binding books, at the beach or night biking with friends. Cat, dog or baby? Cat Favourite typeface Bodoni First email address email@example.com Favourite pattern Floral Favourite Toronto hiding spot Wards Island A movie you couldn't live without Eternal Sunshine of the Spotless Mind Sunset or sunrise? Sunset Maintenance Low Object of inspiration Book binding kit
Story of your life Anything is possible, but whats more important is the process of getting there! Basically fail lots, but learn from each one. Cat, dog or baby? Dog Favourite typeface Rockwell First email address firstname.lastname@example.org Favourite pattern Razzle dazzle Favourite Toronto hiding spot 43.647566,-79.406246 it looks like a street from a movie. A movie you couldn't live without Brazil Sunset or sunrise? Sunset Maintenance Low Object of inspiration A microphone with amp, my long term project. Lots to learn for this one.
Story of your life This question is a dilemma for Emma Cat, dog or baby? Baby Favourite typeface Letter Gothic First email address email@example.com Favourite pattern Herringbone Favourite Toronto hiding spot Taylor Creek Park A movie you couldn't live without Yellow Submarine Sunset or sunrise? Sunrise Maintenance High Object of inspiration Passport
Story of your life A strange loop Cat, dog or baby? Cat Favourite typeface DINPRO First email address andrei007 Favourite pattern Pokladots Favourite Toronto hiding spot Porcelain fort A movie you couldn't live without Matrix Sunset or sunrise? Sunset Maintenance Low Object of inspiration A book
Story of your life Grew up in the country. Moved to Toronto to be an artist or something. Cat, dog or baby? Baby Favourite typeface Arial First email address firstname.lastname@example.org Favourite pattern Did Symon dibs fractal? Favourite Toronto hiding spot the east end A movie you couldn't live without Terminator 2 Sunset or sunrise? Rise Maintenance Low Object of inspiration Dolphin snowglobe
Story of your life Aimlessness followed by vigorous prototyping Cat, dog or baby? Baby Favourite typeface Aperçu First email address email@example.com Favourite pattern Polkadots Favourite Toronto hiding spot Auld Spot - Danforth A movie you couldn't live without The Rock Sunset or sunrise? Sunrise Maintenance Low Object of inspiration Santoku Knife
Story of your life Lost and found Cat, dog or baby? Baby Favourite typeface Helvetica bold CAPS First email address firstname.lastname@example.org Favourite pattern Stripes Favourite Toronto hiding spot My basement A movie you couldn't live without Star Wars (A New Hope) Sunset or sunrise? Sunrise Maintenance Low Object of inspiration A toy eyeball
Story of your life Filed my taxes then fuelled up the car. Cat, dog or baby? Cat Favourite typeface Trade Gothic First email address email@example.com Favourite pattern Razzle Dazzle Favourite Toronto hiding spot Sterling Lofts fire pit A movie you couldn't live without Joan of Arc Sunset or sunrise? Sunrise Maintenance High Object of inspiration My Le Kit pencil box from grade 5.